Nowadays, online courses are becoming a popular way to market the products and services. These courses include informative presentations and emails on a particular niche. These presentations are sent to the members in intervals to fulfill the purpose of marketing. In this article, we will discuss how you can create an online course and distribute it for marketing purposes.
First thing that you should include in your online course is informative articles which are related to your business and written in such a way that it tempt the customers every time they receive one. Some business owners sell these courses to make profits, but if you really want to make good profits, then you should send these courses free of cost.
Second thing that you should consider is the topic of the course. Suppose you are promoting a website which sells running shoes. So the online course article topics include preventing injuries, marathons, racing events, running for fun, increasing speed, etc. Topic plays an important part as it attracts the customers to read the article and purchase the product.
Third thing that you should consider is the distribution list. It is recommended that you do not ever buy a distribution list online. There are many reasons behind this. Two main reasons are: half of the list is filled up with inactive email addresses and the audience who will receive the mails may not be interested in your products and can take it totally spam.
The best way is to prepare a download link from where interested people can easily download the online course. The other way is to create a squeeze page in your website and just put the name and email address box in it. Whenever somebody visits your website and demands additional information he may register with it and you get a valid email address. This way, you can easily create a list of valid email addresses.
Fourth thing is to check the content of the online course. The course should be written in a professional and tempting way. You can also hire a specialist to do this task as the copy that you send to the members should be informative, clear and concise. After completing, check the content twice.
When you finally distribute the content, ask the members to send a feedback as the conclusion of the course. This will be extremely helpful for you in launching marketing campaign in future.
