List building is probably one of the most important components of Internet Marketing Success. Learning the rope to do it right is essential for any serious Internet Marketers.
So what is list building?
A list is a highly targeted collection of contact information from website visitors that have “opt-in” through your web form. The most common information captured is the visitor’s first name and email address.
4 Reasons why you should build a list
1. It allows you to communicate with your list members on an ongoing basis typically through a series or emails and / or newsletters.
If you run a blog and wants to keep your visitors informed of a new post or some exciting industry news, having their contact information allows you to drive targeted traffic to your website. Your list members may even appreciate you taking the proactive steps to keep them abreast of the latest trend. In this way, you build trust and relationship with your members.
2. It allows you to “presell” or build anticipation about the product you are promoting.
This is a very powerful form of marketing strategy. Let’s say you are about to launch an eBook on how to maintain a high end Digital SLR camera. Two weeks before your official launch, you can start to reveal some special tips or secrets to drive anticipation. This creates a greater impact when you finally launch your new product. You will find many large corporations like Apple and Sony adopting this proven approach.
3. It allows you to pitch products to your members over and over again.
The easiest way to make a sale is to call on existing customers. Car manufacturers are good at using this approach by inviting existing car owners to a soft launch specially for them. Customers are often offered food, lucky draws and one-time discounts to entice them to upgrade their existing cars.
4. It maximizes the income generating potential of your website because visitors who left without opting in may not visit again.
Most of us need repeated reminders before we make a buying decision, especially if the value of the product is significant. This is why we have television commercials, to bombard the consumers with buying emotion over and over again. Having a list allows to you to conveniently remind your members of the products you are promoting.
How to build a list?
This is where the Autoresponders come in. With Autoresponders, you can preset your marketing emails and have them drip onto the mailboxes of your list members over a period of time automatically. Two market favorites are AWeber and GetResponse.
Hence, having a list allows you to maximize the traffic that comes through your website and the rewards are potentially great. So, start building a list now.
List building is fortunately relatively easy these days. I like the Niche Profit program offered by Adam Short with step-by-step tutorials on how to achieve great results in Internet Marketing through list building.
