Ongoing education courses are required in most industries, which have licenses or in those industries where the government supervises the industry somehow. Some of these rules, laws and regulations are put into effect to help the consumer, investor, patient or the homeowner. Each person who is in the industry must go to ongoing education classes to show that they are competent and follow the rules of the industry.
Sometimes this works and sometimes it just slows down the industry and naturally ends up hurting the investor, consumer, homeowner or patient. It often adds costs to those who buy the services or products of that industry and that is truly unfortunate. Worse off for ongoing education courses and companies that offer that service most of the people in the industry hate them.
They know that they are necessary but they hate the ongoing education courses, mostly because they are mandatory and have nothing to do with the actual ongoing nature of the business or industry they are in. With all this said how can an ongoing education course or company that offers such services participate in positive public relations and industry goodwill programs in order to attract those participants in the industry to buy their ongoing education services to get the required credit to continue their profession?